For Russ’ “How Long” music video, RFX Media executed high-quality VFX with a tight 48-72 hour turnaround, showcasing our technical expertise and efficiency. The work included detailed wire cleanup and precise rotoscoping to ensure seamless integration of live-action footage without distractions.

The highlight of the video is the final hourglass scene, where Russ stands on a massive sand sculpture of a woman. This was conceptualized, designed, and executed entirely in 3D. The process involved intricate modeling and sculpting of the hourglass and figure, realistic sand textures, and advanced simulations to capture the organic movement and detail of cascading sand. Precise lighting and rendering were used to match the live-action elements, creating a cohesive and visually impactful finale.

RFX Media’s ability to deliver such complex work within a short window highlights our capacity to handle demanding VFX challenges with speed and precision, meeting both the creative and technical requirements of the project.